Packaging: Spring Cleaning 11 Deluxe

For the past several versions of Spring Cleaning, Smith Micro has used a relatively clean white box with the iconic broom. For this version of the software, I added color to the box, giving it a warm, welcoming feel. The broom stayed, though was scaled down slightly, and the messaging was simplified as compared to previous iterations of the box. I also wrote most the copy for the packaging. The box design was tremendously successful, and is now available in new markets thanks to the overhauled design. Project also included software manual, CD label and a series of application icons. Box is 4c, PMS, and Gold Foil.